For the first time, Cheshire Anilox Technology conducted a distributor’s seminar in Manchester, England which was organised to conclude the company’s recent push to expand its distribution structure.
The event was held from April 24th to April 25th at the Bradbury Hotel in Manchester and was very well attended.Some 30 professionals representing as many companies from all over Europe , Middle east and Asia gathered together to discuss ways of increasing sales and improving customer satisfaction.
The seminar covered all technical aspects of Anilox manufacture, Anilox screen specification, new engraving technologies, flexographic print applications and market trends. There were hands-on tasks to be completed by the attendees as well as open debates. The Seminar was concluded with a visit to Cheshire Anilox Technology factory where they could see the different stages of manufacture from roller making and ceramic coating to laser engraving.
It was a great opportunity to have most of our partners at the seminar not just for the technical training and sales aspects, but also for strengthening relations and introduce them to the whole Cheshire Anilox Technology team. The event was a real success and will be repeated across the whole distribution network next year.